My Shelter
Year: 2019 Role: Graphic & UX/UI Client: Adidas
As part of the Digital Design team at Adidas, I contributed to the MYSHELTER campaign, developing digital and motion assets across web and email platforms. Working under the direction of the Art Director, I created visuals for the campaign website and newsletter, designed to spotlight the product’s unique value while staying true to Adidas’ bold, high-energy identity.
My approach combined user-centered design with dynamic motion graphics to craft a visually engaging experience that resonated with the target audience and encouraged interaction across key digital touchpoints.
Made for rain, made for cold, own the elements.
Developed the MyShelter landing page, focusing on clear navigation and product storytelling. The page highlighted multiple product variations and categories, guiding users through a cohesive and intuitive journey. Collaborated with the digital design team to align UX/UI design with the Adidas brand language, enhancing product visibility and engagement.
I created the UX/UI design for a mobile app supporting the launch of Adidas’ My Shelter outerwear line, including rain and winter jackets. The app was designed to deepen engagement with the collection by blending product storytelling with interactive features.
The interface combined a sleek, urban aesthetic with smooth navigation and tactile interactions—reflecting the functional yet expressive nature of the garments.
