Medical-X
Year: 2021 Role: Art direction, Marketing, Design Client: Medical-X
I worked at Medical-X, an innovative healthcare tools company, as an Art Director and marketing designer. Over the course of two years, I had the opportunity to develop and implement a new brand identity, significantly enhancing the company's visual and market presence.
Brand Identity
Aligned with the company’s values and core messages, I developed a new brand identity that reflects its mission and vision.
The color palette—featuring shades of grey, red, and cyan—was carefully chosen to evoke trust and innovation, underscoring the company’s dedication to improving lives through advanced healthcare technology.
Marketing campaigns
Guided by in-depth research into customer behavior and market trends, I crafted targeted marketing campaigns and an effective social media strategy.
Given that our client persona is a well-educated professional within the medical sector, we prioritized educational and informative content to build trust and provide value—going beyond traditional promotional messaging.
Printed materials
After establishing the brand identity,
I developed a comprehensive suite of print materials essential to the company’s communication strategy.
This encompassed everything from detailed catalogs and brochures to product packaging and promotional assets, ensuring a cohesive and polished brand presence across all touchpoints.
Website
Another major project was the development of the new website. Following extensive research and in-depth conversations with the client, we opted for a custom-made WordPress site to meet the company's specific needs and preferences.
The result is a user-friendly, visually appealing, and highly functional website that effectively showcases our brand. Take a look here: [link].
Digital media
Thanks to the company's in-house mindset, I had the opportunity to work in a fully-equipped studio to produce a series of high-quality videos and photos. This hands-on experience enabled us to capture the essence of the brand and present the company in the most compelling and professional manner possible.
The visuals we created highlight our products and services, enhancing our overall brand image and effectively communicating our message to the audience and having the best materials for social media activity.
