Just Eat
Year: 2024 Role: Art direction, Digital Design Client: Just Eat
For Just Eat, I was tasked with designing a new campaign called 'Freebie Fridays.' Every Friday, customers can choose one free item from a selection of three with every order. The goal was to maintain the brand's identity while adding a fresh, creative spin to the campaign.
The logo
The logo I designed emphasizes the word 'free,' enhancing its impact in a playful and catchy way. I incorporated the brand’s secondary color to highlight the offer and make it stand out.
DOOH
For the design of DOOH formats (16x9 and 9x16), I chose to highlight the products as the central focus. The copy mirrors the playful style of the logo, ensuring both elements are cohesive. I also incorporated wavy design elements to echo the logo's aesthetic, creating a unified visual language across the campaign.
For Just Eat, I designed a landing page and a CRM asset aimed at showcasing multiple products with clarity and simplicity. The focus was on delivering a streamlined user journey through clear messaging and straightforward calls to action, ensuring an easy and engaging navigation experience.
Web
