Moon Prout
Year: 2024 Role: Art direction, AI, UX Client: Moon Prout
For Moon Prout, a company that produces glow-in-the-dark plants, I designed both the brand identity and user experience, crafting a visual language that reflects the product's innovative nature.
My vision was to merge technology with botanics, creating an aesthetic that evokes the intrigue of unexplored worlds. By combining luminescent colors, organic shapes, and sleek typography, the design highlights Moon Prout’s uniqueness while inviting users into a magical, cutting-edge realm.
Brand Identity
The brand identity for Moon Prout merges nature and technology into a fresh, otherworldly experience.
Organic shapes and flowing contours evoke natural forms, while bioluminescent colors add a futuristic, magical touch.
The result is a dreamy, immersive world where plants and tech coexist—inviting curiosity and reimagining the limits of innovation.
A plant to go to the Moon.
UX/UI
The brand identity for Moon Prout merges nature and technology into a fresh, otherworldly experience.
Organic shapes and flowing contours evoke natural forms, while bioluminescent colors add a futuristic, magical touch.
The result is a dreamy, immersive world where plants and tech coexist—inviting curiosity and reimagining the limits of innovation.
Social Media
For Moon Prout, the social media strategy highlighted the brand’s unique glow-in-the-dark plants, blending technology and nature. Content focused on stunning visuals and time-lapse videos showcasing the plants in home settings, emphasizing their innovation and sustainability. The strategy used Instagram for visuals, TikTok for short, engaging videos, Pinterest for decor inspiration, and Facebook for educational content. Engaging with the community through user-generated content, giveaways, and active responses helped build brand awareness and customer loyalty.