Gisou
Year: 2025 Role: AI, Art Direction Client: Gisou
In this project, I set out to explore the creative potential of AI by crafting an advertisement for Gisou, a brand known for its luxurious honey-infused haircare products.
My goal was to push the boundaries of AI-driven design and storytelling while working with an existing product.
To bring this vision to life, I utilized a range of AI tools: Midjourney and Adobe Firefly for generating striking visuals, Runway and Luma for seamless motion and cinematic quality, Suno for sound design, and ChatGPT to refine the narrative.
The result is a concept-driven ad that merges technology with beauty, showcasing how AI can enhance creative direction and branding.
The process
Concept
I began by defining the overall concept and objective of the project: to explore how AI tools can recreate the emotional and aesthetic qualities of a high-end beauty brand campaign like Gisou. The focus was on highlighting the sensorial nature of their signature product—honey-infused lip oil—through a modern, dreamy visual narrative.
Storyboard
Next, I sketched out a storyboard to structure the flow of the video. Each scene was mapped out to guide the viewer through a visual journey—from natural, organic textures to luxurious beauty moments—reflecting the product’s origin and transformation. This step helped define rhythm, key transitions, and emotional beats.
Styleframe
I created styleframes using Midjourney, experimenting with lighting, textures, color palettes, and compositions that align with Gisou’s brand identity. These visuals served as art direction references for the look & feel of the final video—elegant, feminine, and slightly surreal.
Asset creation
Based on the styleframes, I generated all visual assets using a mix of Midjourney, Runway, and Adobe Firefly. This included detailed product-inspired visuals, abstract textures like honey drips, and botanical elements that represent the natural ingredients. I also used Luma AI to bring dimensionality and cinematic movement to key visuals.
Animation
I animated the sequences using Runway and refined the motion language to maintain a fluid and graceful pace. The animation emphasized slow transitions, soft zooms, and elegant flows to create a luxurious and immersive tone that aligns with beauty brand storytelling.
Post production
In the final stage, I added sound design using Suno AI to generate a custom track, and polished the piece with color grading, light effects, and seamless editing. This ensured a cohesive visual and emotional experience, elevating the final output to match the sophistication of Gisou’s brand world.
