For Tom Ford’s Electric Cherry Eau de Parfum, the creative direction was built around the bold, sensual, and unapologetic nature of desire. The core idea was to celebrate desire as an intrinsic part of the human experience—not as a flaw, but as a powerful, magnetic force. The visual narrative emphasizes femininity, allure, and confidence, perfectly aligning with Tom Ford’s provocative brand identity. The tagline "Desire isn’t a flaw." encapsulates the essence of the campaign: It’s a statement that encourages self-expression and unapologetic attraction, resonating with individuals who embrace their desires and are not afraid to be seen.